Gregory
Gregory is a Brazilian womenswear brand founded in São Paulo in 1981 by Áurea Duca. It sells tailoring, dresses, knitwear and accessories for independent, working women through stores, franchises and online.
| Founded | 1981, São Paulo |
|---|---|
| Founder | Áurea Duca |
| Target customer | Independent, working women |
| Growth model | Own stores and franchises |
| Website | gregory.com.br |
What is Gregory?
Gregory is a Brazilian women's fashion brand that opened its first store in 1981 in São Paulo. It was founded by Áurea Duca and is aimed at independent, working women.
History
The first Gregory store opened in an upper-floor shop on Rua João Cachoeira in São Paulo. The company has now been in the market for around four decades and has grown into a network of stores across Brazil.
Products and positioning
Gregory offers a full womenswear wardrobe for work, leisure and evening. The brand says it brings trends from the runways of New York, London, Paris and Milan into its stores quickly. The range includes:
- Blazers, coats and tailoring
- Blouses, shirts, trousers, skirts and dresses
- Jeans, knitwear and jersey lines
- Accessories such as bags, shoes, belts, jewellery and sunglasses
Distribution
Gregory sells through its own stores, a franchise model that includes training in management, sales and visual merchandising, and an online shop, with additional ordering via WhatsApp.
Why it matters
Gregory is an established example of a Brazilian womenswear chain that has scaled through franchising while focusing on a clearly defined customer, the working woman.
Frequently asked questions
Where is Gregory from?
Gregory is a Brazilian womenswear brand that opened its first store in São Paulo in 1981.
What does Gregory sell?
Gregory sells women's clothing such as tailoring, dresses, knitwear and jeans, plus accessories like bags, shoes and jewellery.