Saundh
Sahiba · India
Saundh is an Indian women's ethnic wear brand launched in 2019 as the new age vertical of Surat based apparel company Sahiba. It sells kurta sets, kurtis, tops and loungewear through its own stores, website and marketplaces.
| Launched | 2019 |
|---|---|
| Parent | Sahiba Limited |
| Launched by | Sarabjeet Saluja |
| Exports | UK, US, Canada |
| Website | saundh.com |
What is Saundh?
Saundh is a women's fashion label launched in 2019 by Sahiba Limited, a Surat based apparel business founded by Kuldeep Singh Saluja. The brand was launched by his son, Sarabjeet Saluja, as Sahiba's new age vertical.
Products and positioning
Saundh focuses on contemporary Indian wear for women. Its range includes:
- Kurta sets, stitched and unstitched
- Kurtis and tops
- Jackets
- Loungewear
- Scarves
The brand gives Sahiba, a long established textile company, a consumer facing label designed for younger shoppers and for growth beyond the largest cities.
Distribution
Saundh runs standalone stores, beginning in Mumbai and Delhi, and sells through its own website and online platforms including Nykaa, Tata Cliq and Amazon. It also exports to the United Kingdom, the United States and Canada.
Why it matters
Saundh shows how traditional Indian textile manufacturers are building their own direct to consumer brands to capture more value and reach shoppers online and in stores.
Frequently asked questions
Who owns Saundh?
Saundh is a brand of Sahiba Limited, a Surat based apparel company.
What does Saundh sell?
Saundh sells women's kurta sets, kurtis, tops, jackets, loungewear and scarves.