Bunaai
Bunaai is an Indian ethnic wear label founded in Jaipur in 2016 by Pari Choudhary. It makes dresses, kurta sets, lehengas and co-ords that use Rajasthan craft techniques such as hand-painting, hand-dyeing and hand-block printing.
| Country | India |
|---|---|
| Founded | November 2016 |
| Founder | Pari Choudhary |
| Headquarters | Jaipur, Rajasthan |
| Own stores | Indore and Jaipur |
| Website | bunaai.com |
What is Bunaai?
Bunaai is an Indian fashion label based in Jaipur, Rajasthan. It was founded in November 2016 by Pari Choudhary and began with handmade dresses.
Products and positioning
The brand blends Rajasthan craft techniques, including hand-painting, hand-dyeing and hand-block printing, with styles such as bandhej and chikankari. Today the range includes kurta and suit sets, lehengas and co-ords, alongside jewellery, footwear, home decor and handmade accessories, with about 800 SKUs in total. The brand's ethnic wear is pitched at festive and pre-festive occasions, and it has worked with actors on seasonal collections.
Distribution
The brand's own website is its primary sales channel. At the start of calendar year 2023 it also listed on the marketplaces Nykaa and Myntra, and it runs two physical stores, in Indore and Jaipur.
Why it matters
Bunaai began as a small dress label and has grown into a broader ethnic wear brand. It shows how a craft-led Indian ethnic wear label can build its business around its own website and add marketplaces and a small number of stores as it grows.
Frequently asked questions
Who founded Bunaai?
Bunaai was founded by Pari Choudhary in November 2016.
Where is Bunaai from?
Bunaai is an Indian label based in Jaipur, Rajasthan.