The Mom Store
The Mom Store is a Bengaluru maternity brand founded in 2018 by Surbhi Bhatia. It sells maternity and nursing wear, maternity accessories and baby and kidswear, mainly online.
| Founded | 2018 |
|---|---|
| Founder | Surbhi Bhatia |
| Headquarters | Bengaluru, India |
| Focus | Maternity, nursing and baby wear |
| Website | themomstore.in |
What is The Mom Store?
The Mom Store is a maternity brand from Bengaluru, India, founded in 2018 by Surbhi Bhatia, an IIM alumna and mother of two. She started the company after noticing a gap in maternity wear during her own pregnancy, beginning with three products made from her Bengaluru flat.
Products and positioning
The brand focuses on clothing designed for pregnancy and the period after birth, and has expanded beyond maternity into products for babies and young children.
- Maternity wear
- Nursing-friendly clothing such as shacket dresses
- Maternity accessories
- Baby essentials and kidswear
Distribution
The Mom Store is a digital-first business selling through its own website and major online marketplaces. Its site also works as a curated marketplace carrying products from other vendors, and the company has piloted a concept store in Bengaluru. Social media plays a large role, mixing expert educational content with product promotion. The brand has announced plans to expand into the United States and the European Union.
Why it matters
Maternity wear has long been underserved in India. The Mom Store is an example of a founder-led direct-to-consumer brand building a niche category online before adding physical retail.
Frequently asked questions
Who founded The Mom Store?
The Mom Store was founded in 2018 by Surbhi Bhatia in Bengaluru.
What does The Mom Store sell?
It sells maternity and nursing wear, maternity accessories, baby essentials and kidswear.