Upcycleluxe
Upcycleluxe is an Indian online marketplace for zero-waste and sustainable fashion, co-founded by Harshita Chandra. It curates upcycled and sustainable clothing and accessories and calculates the environmental impact of its products.
| Country | India |
|---|---|
| Co-founder | Harshita Chandra |
| Model | Online marketplace for sustainable fashion |
| Website | upcycleluxe.com |
What is Upcycleluxe?
Upcycleluxe is a zero-waste and sustainable fashion marketplace from India. Rather than producing a single label, it brings together fashion products from brands working with upcycling and low-waste methods, and it presents itself as a platform where plastic-free is the norm and zero waste a lifestyle.
History
Co-founder Harshita Chandra, a NIFT graduate and engineer turned fashion technologist, came up with the idea during a fashion internship, where she saw large amounts of product waste generated by fast-fashion brands. Chandra has received the Sustainability Initiative of the Year award from Entrepreneur India.
Products and positioning
The platform offers clothing, bags and accessories for women and men from sustainable and upcycling brands. A distinctive feature is that it calculates the environmental impact of products, giving shoppers a measure of the waste and resources involved.
Why it matters
Upcycleluxe reflects the growth of curated sustainable marketplaces in India, which give small upcycling labels a shared digital storefront and make environmental impact part of the shopping proposition.
Frequently asked questions
Who founded Upcycleluxe?
Upcycleluxe was co-founded by Harshita Chandra, a NIFT graduate and fashion technologist.
What is Upcycleluxe?
It is an Indian online marketplace for zero-waste and sustainable fashion that calculates the environmental impact of its products.