BlissClub
BlissClub is an Indian direct-to-consumer activewear brand for women, founded in 2020 by Minu Margeret. It designs functional activewear built around a focused portfolio of hero products and a community-first approach.
| Founded | 2020 |
|---|---|
| Founder | Minu Margeret |
| Country | India |
| Model | Direct-to-consumer |
| Website | blissclub.com |
What is BlissClub?
BlissClub is a direct-to-consumer activewear brand from India that designs functional clothing for women. It frames women's fitness as being about movement and wellbeing rather than weight loss.
History
The brand was founded in 2020 by Minu Margeret, its founder and chief executive, an alumna of the Indian School of Business and a national-level ultimate frisbee player. BlissClub later raised a Series A round led by Eight Roads Ventures India and Elevation Capital.
Products and positioning
Rather than a broad catalogue, BlissClub started with a deliberately narrow, hero-products-only portfolio of around ten items. It describes itself as a community-first brand.
Distribution
BlissClub sells primarily through its own website as a D2C brand.
The brand's messaging centres on women's fitness beyond weight loss, encouraging everyday movement.
Why it matters
BlissClub is one of the Indian digital-native brands addressing the women's activewear category, a segment it entered by combining focused product development with community building.
Frequently asked questions
Who founded BlissClub?
BlissClub was founded in 2020 by Minu Margeret, who is also its chief executive.
What does BlissClub sell?
BlissClub sells functional activewear for women in India through its own direct-to-consumer channel.