29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

CalaQisya

Malaysia

CalaQisya is a Malaysian modest wear brand founded in 2010 by three sisters. It sells baju kurung, casual and office wear, activewear, headscarves and innerwear.

Facts
Founded2010
FoundersThree sisters: Yana, Farah and Azrina
CountryMalaysia
CategoryModest wear
Retail (2019)Online plus own stores in Selangor, Kuala Lumpur, Johor and Perak
Websitecalaqisya.com
Segment
Mid-market
Categories
Womenswear
Sales channels
Own storesE-commerce

What is CalaQisya?

CalaQisya is a modest fashion brand from Malaysia, established in 2010 by three sisters: Farah Ilyana Khairuddin (Yana), Farah Mislina and Farah Azrina.

Products and positioning

The label focuses on comfortable modest wear. Its range covers baju kurung, office and casual clothing, activewear, headscarves (tudung) and innerwear. It is also known for the tudung stetoskop, a headscarf with ear slits designed for people who use earphones, such as doctors, and for a Comfortwear range.

The brand issues seasonal festive collections, including a Hari Raya line called Calaraya in 2019.

Distribution

CalaQisya sells through an online retail platform and its own stores. As of 2019 it operated five stores across Selangor, Kuala Lumpur, Johor and Perak, with a newer store at Central i-City in Shah Alam.

Why it matters

CalaQisya is an example of a Malaysian family-founded label that combined online retail with a growing own-store network in the modest fashion segment.

Frequently asked questions

Where is CalaQisya from?

CalaQisya is a Malaysian brand.

Who founded CalaQisya?

Three sisters, Farah Ilyana Khairuddin, Farah Mislina and Farah Azrina, established it in 2010.

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