FELET
FELET is a Malaysian sports brand based in Muar, Johor, best known for badminton equipment. It makes rackets, court shoes, sportswear and pickleball paddles for players from beginners to professionals.
| Headquarters | Muar, Johor, Malaysia |
|---|---|
| Core sport | Badminton |
| Products | Rackets, shoes, apparel, pickleball paddles |
| Sponsorship | Pahang Badminton Association |
| Website | felet.com.my |
What is FELET?
FELET is a sports equipment and apparel brand from Malaysia, headquartered in Muar in the state of Johor. It is particularly associated with badminton, one of Malaysia's most popular sports.
Products and positioning
The brand serves players from novice to professional level across a range of racket sports. Its offer includes:
- Badminton rackets, such as the Duora series
- Indoor court shoes, including the Spider Boost line
- Sportswear for training and competition
- Pickleball paddles and other sports accessories
By combining equipment, footwear and apparel, FELET offers players a complete kit for court sports, with an expanding presence in pickleball alongside its badminton roots.
Distribution
FELET products are sold through sports retailers in Malaysia and abroad, including specialist badminton shops online. The brand is also active in grassroots sport: it has sponsored the Pahang Badminton Association, supporting state level players.
Why it matters
Badminton has a large following across Southeast Asia, and the equipment market has long been dominated by a few international brands. FELET is an example of a Malaysian company building its own brand in this category, using sponsorship and a broad product range to compete for players at every level.
Frequently asked questions
Where is FELET from?
FELET is a Malaysian sports brand headquartered in Muar, Johor.
What does FELET sell?
FELET sells badminton rackets, court shoes, sportswear, pickleball paddles and sports accessories.