Apacs
Apacs is a Malaysian badminton brand founded in 2002. It is best known for affordable badminton rackets and also offers sports equipment and apparel through a large dealer network.
| Founded | 2002 |
|---|---|
| Country | Malaysia |
| Core category | Badminton rackets |
| Malaysian dealers | More than 600 |
| Markets | Over 50 countries |
| Website | apacs.com.my |
What is Apacs?
Apacs is a badminton brand from Malaysia, operated by Apacs Sports and founded in 2002. Its name is an acronym for Aggressive, Power, Accurate, Control, Speed.
Products and positioning
The brand is built around badminton rackets, with models such as the Blizzard Pro ZZ, Fantala Pro 101, Flyweight 73 and Ziggler LHI Pro. Its racket technology includes:
- High modulus graphite construction
- A Triple Speed System frame designed for swing speed
- A Quad Voltaic Frame for energy transfer and aerodynamics
- Reinforced frames and grommets that allow string tensions of up to 40 lbs
Apacs is positioned as a value alternative to the larger badminton brands, offering high-tension, performance-oriented rackets at accessible prices, alongside badminton apparel and accessories.
Distribution
In Malaysia the brand sells through more than 600 dealers, and its products are available in over 50 countries through specialist badminton retailers.
Why it matters
Apacs shows how a Southeast Asian sports brand can build an international following in a single sport by competing on technical specification and price.
Frequently asked questions
Where is Apacs from?
Apacs is a Malaysian badminton brand founded in 2002.
What does Apacs stand for?
The name stands for Aggressive, Power, Accurate, Control, Speed.