DC Shoes
Authentic Brands Group · United States
DC Shoes is an American action sports footwear and apparel brand founded in 1994 in Huntington Beach, California. It is owned by Authentic Brands Group.
| Founded | 1994 |
|---|---|
| Founders | Damon Way, Ken Block, Clayton Blehm |
| Headquarters | Huntington Beach, California |
| Owner | Authentic Brands Group |
| Website | dcshoes.com |
What is DC Shoes?
DC Shoes is a United States brand for skateboarding and snowboarding footwear and apparel. It was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm, with its headquarters in Huntington Beach, California.
History and ownership
Quiksilver acquired DC Shoes in 2004, and the brand is now owned by Authentic Brands Group. Its owned retail stores were run by Liberated Brands, which closed all remaining locations after filing for Chapter 11 bankruptcy in February 2025.
Products and positioning
- Footwear for skateboarding and snowboarding
- Apparel such as t-shirts
- Bags, hats and accessories
- Snowboards and posters
Distribution and marketing
DC Shoes sells online through dcshoes.com and has used online advertising and videos tied to its skateboard team as part of its marketing.
Why it matters
DC Shoes is a well-known example of an action sports brand moving through several owners, and its owned stores closed in 2025 while the brand continues online.
Frequently asked questions
Who founded DC Shoes?
DC Shoes was founded in 1994 by Damon Way, Ken Block and Clayton Blehm.
Who owns DC Shoes?
DC Shoes is owned by Authentic Brands Group. Quiksilver had acquired the brand in 2004.