8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Authentic Brands Group: all brands

The 7 brands of Authentic Brands Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Brooks Brothers: Brooks Brothers is an American menswear brand founded in New York in 1818 by Henry Sands Brooks and described as the oldest apparel brand in continuous operation in the US. After its 2020 bankruptcy it was bought by Authentic Brands Group and Simon Property Group, and its retail business is now run by Catalyst Brands.

Champion: Champion is an American sportswear brand founded in Rochester, New York, in 1919 and known for its Reverse Weave sweatshirts and hoodies. Hanesbrands sold it to Authentic Brands Group in 2024, moving the label from an operating apparel company to a brand licensing model.

Dockers: Dockers is an American casual wear brand launched by Levi Strauss & Co. in 1986 and best known for khaki chinos. In 2025 Levi Strauss & Co. agreed to sell it to Authentic Brands Group, which now lists Dockers in its portfolio of licensed brands.

Forever 21: Forever 21 is an American fast fashion brand founded in Los Angeles in 1984 by Do Won Chang and Jin Sook Chang. After two bankruptcies its US stores closed in 2025, and the brand is now owned by Authentic Brands Group, which licenses it to partners for online and international business.

Hunter: Hunter is a British footwear brand best known for its rubber Wellington boots, with roots in the North British Rubber Company founded in Scotland in 1856. Since June 2023 its intellectual property has been owned by Authentic Brands Group, which runs the brand through regional licensing partners. It is one of the most recognised names in rainwear footwear worldwide.

Reebok: Reebok is a sportswear brand founded in Bolton, England, in 1958 by Joe and Jeff Foster, grandsons of running shoe pioneer J.W. Foster. Headquartered in Boston, it was owned by adidas from 2005 to 2022 and now belongs to Authentic Brands Group, which runs it through licensed operating partners.

Ted Baker: Ted Baker is a British fashion brand founded in Glasgow in 1988 by Ray Kelvin and owned since 2022 by Authentic Brands Group. After its UK and European operator collapsed in 2024 and its stores closed, the brand continued through licensing partners and returned to UK standalone retail in October 2026.

All brands