Roxy
Authentic Brands Group · United States
Roxy is the women's surf and beachwear brand launched by Quiksilver in 1990. It is part of the Boardriders portfolio, which Authentic Brands Group acquired in 2023. It matters as a leading women's label in boardsports apparel.
| Launched | 1990, by Quiksilver |
|---|---|
| Owner | Authentic Brands Group (via Boardriders, 2023) |
| Sister brands | Quiksilver, Billabong, Element |
| Segment | Women's surf and beachwear |
| Website | roxy.com |
What is Roxy?
Roxy is a women's surf and lifestyle brand covering swimwear, clothing, footwear and accessories. According to Wikipedia's Quiksilver article, the Roxy women's line launched in 1990, making it an offshoot of the Quiksilver company rather than an independent start up.
Ownership and history
Roxy followed Quiksilver through its corporate history. Quiksilver went public in 1986, filed for Chapter 11 in 2015, emerged under Oaktree Capital Management in 2016 and renamed its parent Boardriders in 2017. Boardriders bought Billabong in 2018. In April 2023 Authentic Brands Group made a binding offer for Boardriders, and The Retail Bulletin lists Roxy among the brands in that deal. Wikipedia records that the acquisition was completed in 2023.
Business model and distribution
Quiksilver brands are sold through regional licensees and retail partners. In 2025 the US retail licensee Liberated Brands went bankrupt and closed its US stores, while the brands themselves stayed with Authentic Brands Group, according to the same article. The sources consulted do not describe Roxy's own channel mix, so this profile does not state one beyond its inclusion in the licensing and wholesale structure of the group.
Why it matters
Roxy shows how a women's line built inside a surf company grew into a standalone consumer brand and a separate line in a licensing led portfolio. The sources consulted do not give its founders, headquarters or revenue, and no technology programme is documented, so those details are left out.
Frequently asked questions
Who owns Roxy?
Roxy is owned by Authentic Brands Group, which acquired Boardriders, the parent of Quiksilver, in 2023.
Where is Roxy from?
Roxy was launched in 1990 as the women's line of Quiksilver, a company that began in Australia and is headquartered in California.