29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Van Heusen

Authentic Brands Group · United States

Van Heusen is an American menswear brand best known for its shirts, with roots going back to 1881 in Pottsville, Pennsylvania. It has been owned by Authentic Brands Group since 2021.

Facts
Founded1881, Pottsville, Pennsylvania
FoundersMoses Phillips and Isaac Phillips
Collar patent1919, John Manning Van Heusen
OwnerAuthentic Brands Group (since 2021)
Websitevanheusen.com
Segment
Mid-market
Categories
Menswear
Sales channels
E-commerceLicensing

What is Van Heusen?

Van Heusen is an American menswear brand best known for its shirts. Its roots go back to 1881 in Pottsville, Pennsylvania, and since 2021 it has been owned by Authentic Brands Group.

History

Moses Phillips and his son Isaac began by selling shirts to local coal miners, with the early garments hand-sewn by Moses' wife and daughters. The business later expanded to New York City.

In 1919 John Manning Van Heusen, a Dutch immigrant, was granted a patent for a process that fused cloth on a curve to create a soft-folding collar. Isaac Phillips bought the US patent, an alliance that gave rise to the Phillips-Van Heusen name. Authentic Brands Group acquired Van Heusen in 2021.

Products and positioning

  • Long and short sleeve shirts, including performance and camp shirts
  • Polos and sweaters
  • Trousers
  • Big and tall sizes

The soft-folding collar remains a core part of the brand's heritage story.

Distribution

Van Heusen sells through its own online store, and dedicated brand sites also operate in other markets, including Australia.

Why it matters

Van Heusen is one of the oldest names in American menswear and an example of how heritage apparel brands have moved to ownership by brand management companies.

Frequently asked questions

Who owns Van Heusen?

Van Heusen has been owned by Authentic Brands Group since 2021.

Where does the name Van Heusen come from?

It comes from John Manning Van Heusen, a Dutch immigrant whose 1919 soft-folding collar patent was bought by Isaac Phillips.

Authentic Brands Group: all brands
All brands