29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Utopia

Italy

Utopia is an Italian fine jewellery brand specialising in contemporary pearl jewellery, often combined with gold and diamonds. It was founded by Anna Gaia and grew out of her family's long established pearl supply business.

Facts
Founder and CEOAnna Gaia
OriginItaly
SpecialityPearl jewellery
Family businessGaia Spa pearl supplier
Websiteutopia-jewels.com
Segment
Luxury
Categories
Jewellery
Sales channels
Wholesale

What is Utopia?

Utopia is an Italian jewellery brand focused on pearls. Its collections pair pearls with gold, and often diamonds, in a contemporary design language, and are made in Italy.

History

The brand was started in the early 2000s by Anna Gaia, who leads it as CEO. Utopia grew out of Gaia Spa, an Italian pearl supplier with roughly seven decades of history, making the jewellery brand the latest step in a multigenerational family business. That background in sourcing gives the brand direct expertise in pearl selection.

Products and positioning

Utopia sits in the high end of the jewellery market. Its pieces include rings, necklaces and earrings, with collection names such as Simply, Luce, Aqua, Perlage and Gallery, often in white gold with diamonds and pearls.

Distribution

The brand is sold through fine jewellers, and is also offered on international luxury platforms.

Why it matters

Utopia shows how a supplier family can move up the value chain into a branded product, using its raw material expertise to build a design led jewellery label with international reach.

Frequently asked questions

Where is Utopia jewellery from?

Utopia is an Italian brand whose pearl jewellery is made in Italy.

Who founded Utopia jewellery?

Utopia was founded by Anna Gaia, whose family runs the Italian pearl supplier Gaia Spa.

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