Marlù
San Marino
Marlù is a jewellery and accessories brand with roots in San Marino. It sells earrings, rings, necklaces and bracelets through company-run and franchised stores, mainly in Italy.
| Origin | San Marino |
|---|---|
| Co-founder | Marta Fabbri |
| Products | Jewellery and accessories |
| Expansion model | Franchising in Italy |
| Website | marlu.it |
What is Marlù?
Marlù is a jewellery and accessories brand whose roots are in San Marino, where it runs its historic flagship stores directly. Marta Fabbri is co-founder and marketing and communication director of the company.
Products and positioning
The brand offers fashion jewellery including earrings, rings, necklaces and bracelets, with designs that feature pearls, crystals and steel. Its stores include counters where pieces can be personalised.
Distribution
Marlù has expanded across Italy mainly through franchising, while keeping its San Marino stores under direct management. Its network includes:
- Several stores in Naples
- Eight stores in Rome as of 2024, the eighth at Parco Da Vinci in Fiumicino
- Two store islands in Palermo opened in late 2025
- A store in Roncadelle near Brescia, its first in Lombardy
Why it matters
Marlù illustrates how an accessible jewellery brand can grow a dense national retail presence through franchise partners, combining branded stores with services such as personalisation to differentiate from multibrand jewellery counters.
Frequently asked questions
Where is Marlù from?
Marlù has its roots in San Marino, where it runs its historic flagship stores.
What does Marlù sell?
Marlù sells fashion jewellery and accessories such as earrings, rings, necklaces and bracelets.