Aurélie Bidermann
France
Aurélie Bidermann is a Paris jewellery house founded in 2004 by the French designer of the same name. It is known for gold vermeil pieces, charm bracelets and stackable rings.
| Founded | 2004 |
|---|---|
| Founder | Aurélie Bidermann |
| Base | Paris, France |
| Core material | Gold vermeil |
What is Aurélie Bidermann?
Aurélie Bidermann is a French jewellery house based in Paris. A jewellery retailer's encyclopedia entry says it was established in 2004 by Aurélie Bidermann, who came to jewellery from a fashion background.
Products and positioning
Gold vermeil, which is sterling silver with a gold plating, forms the core of many collections, while higher-end pieces use solid gold with fine gemstones. Gemstones such as turquoise, coral, lapis lazuli and malachite appear mainly as colour and texture elements. Signature items named in the entry include:
- Charm bracelets
- Stackable rings
- Long pendant necklaces
- Feather motifs
The Copacabana line features woven thread bracelets with gold and gemstone elements, and the Lace collection features openwork gold designs.
Distribution
The house runs its own boutiques in Paris and other major cities, and it sells through high-end department stores and multi-brand boutiques.
Why it matters
The brand is a design-led French jewellery house that combines own retail with selective wholesale.
Frequently asked questions
Who founded Aurélie Bidermann?
The house was founded in 2004 by the French jewellery designer Aurélie Bidermann.
What does Aurélie Bidermann sell?
It sells jewellery, mainly gold vermeil pieces such as charm bracelets, stackable rings and pendant necklaces.