Alfardan Jewellery

Alfardan Jewellery is a Qatari jewellery and watch retailer founded in 1954 by Ibrahim Alfardan. Part of the Alfardan Group, it sells international luxury brands alongside its own creations and natural pearls.

What is Alfardan Jewellery?

Alfardan Jewellery is the jewellery and watch business of the Alfardan Group, a Qatari family enterprise. It retails fine jewellery, timepieces and natural pearls, combining partnerships with international houses and pieces of its own.

History

The company was established in 1954 by Ibrahim Alfardan. Over the following decades it grew into one of the best known names in Qatar's luxury retail market, with the wider group led by Chairman Hussain Alfardan and Vice Chairman Ali Alfardan. Members of the family have also designed watches used by leading Swiss watch companies.

Products and positioning

• Fine jewellery and luxury watches from international brands such as Chopard and Vacheron Constantin
• Natural pearls and one-of-a-kind pieces presented at the Al Tawash Gallery
• Noudar, its in-house jewellery brand, launched in 2012

Distribution

Its flagship store at The Pearl-Qatar has been recognised by Guinness World Records as the largest jewellery retail store in the world. The business has also built a presence in Saudi Arabia, Oman, the UAE, Turkey and Switzerland, and it regularly hosts a large pavilion at the Doha Jewellery and Watches Exhibition.

Why it matters

Alfardan Jewellery illustrates how Gulf family groups act as gatekeepers for international luxury brands in the region while developing their own jewellery lines and pearl heritage.

Frequently asked questions

Who founded Alfardan Jewellery?

Alfardan Jewellery was founded in 1954 by Ibrahim Alfardan in Qatar.

What does Alfardan Jewellery sell?

It sells fine jewellery, luxury watches and natural pearls, including international brands and its own Noudar line.

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