29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Azza Fahmy

Egypt

Azza Fahmy is an Egyptian jewellery house founded by designer Azza Fahmy. It creates jewellery that blends historical research and cultural references with traditional and modern craftsmanship.

Facts
OriginEgypt
FounderAzza Fahmy
CategoryFine and high jewellery
SignatureHeritage inspired designs
ChannelsBoutiques and online shop
Websiteazzafahmy.com
Segment
Luxury
Categories
JewelleryAccessories
Sales channels
Own storesE-commerce

What is Azza Fahmy?

Azza Fahmy is an Egyptian jewellery brand named after its founder, the designer Azza Fahmy, who is regarded as one of the Middle East's leading jewellery designers. The house describes its pieces as wearable art intended to be passed down as family heirlooms.

History

In 1969 Azza Fahmy became the first woman in Egypt to train as an apprentice with the master craftsmen of Cairo's Khan El Khalili jewellery quarter. She later received a British Council fellowship to study jewellery design and manufacturing in London, experience that shaped the brand she went on to build.

Products and positioning

The brand draws on roughly 7,000 years of history as well as modern cultural references, combining historical research with skilled craftsmanship and both traditional and contemporary techniques.

  • Bracelets, necklaces, earrings and rings
  • Men's pieces including cufflinks
  • Collections such as Turath, El Nur, Soraya and Rumuz
  • High jewellery and gifting lines

Its clients have included royalty, world leaders and celebrities.

Distribution

Azza Fahmy sells through its own boutiques and an international online shop, and also publishes books through Azza Fahmy Books.

Why it matters

Azza Fahmy is one of the best known jewellery houses from the Arab world, showing how deep cultural heritage can underpin a luxury brand with international reach.

Frequently asked questions

Where is Azza Fahmy from?

Azza Fahmy is an Egyptian jewellery brand. Its founder trained in Cairo's Khan El Khalili jewellery quarter.

What does Azza Fahmy sell?

Azza Fahmy sells bracelets, necklaces, earrings, rings, cufflinks and high jewellery inspired by history and culture.

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