Aarre
Finland
Aarre (Aarrelabel) is a Finnish clothing brand that describes itself as a happy and responsible women's clothing label. It designs in Finland and manufactures at its own factory in Portugal.
| Origin | Finland |
|---|---|
| Founded | 2011, originally as Aarrekid |
| Production | Own factory in Portugal |
| Ownership | Passed to the founders' children in 2016 |
| Range | Women's, men's and children's clothing, accessories, home |
| Website | aarrelabel.com |
What is Aarre?
Aarre, also written Aarrelabel, is a Finnish clothing brand. It describes itself as a happy and responsible Finnish women's clothing brand and uses the line Designed in Finland, made in Portugal. Although a third-party directory lists the brand as Danish, the brand's own page identifies it as Finnish.
History
The company was founded in 2011, after the idea first took shape in 2009. It was originally called Aarrekid, which points to a children's clothing start. In 2016 ownership passed to the children of the founders, and Laura Silva serves as CEO.
Products and positioning
The range covers clothing for children, women and men, alongside accessories, fabrics, home items, pantyhose and second-hand items. Manufacturing is run through the company's own factory in Portugal, which the family established in the early 1990s.
Distribution
Aarre sells through its online store and through resellers. Its site ships to EU countries.
Why it matters
Aarre is an example of a small Nordic label that controls its own production, which is unusual among brands of its size. Owning the factory ties design and manufacturing together within one family business.
Frequently asked questions
Where is Aarre from?
Aarre is a Finnish clothing brand, designed in Finland and made in Portugal.
What does Aarre sell?
Aarre sells clothing for women, men and children, plus accessories, fabrics, home items and pantyhose, via its online store and resellers.