29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Globe Hope

Finland

Globe Hope is a Finnish fashion and accessories brand founded in 2003 by Seija Lukkala. All its products, from bags and clothing to home textiles, are made from existing materials such as leftovers and recycled textiles.

Facts
Founded2003
FounderSeija Lukkala
CountryFinland
MaterialsRecycled and upcycled textiles and leftovers
Websiteglobehope.fi
Segment
Mid-market
Categories
WomenswearMenswearBagsAccessoriesHome
Sales channels
Own storesE-commerceWholesale

What is Globe Hope?

Globe Hope is a Finnish brand launched in 2003 by Seija Lukkala, who is described as a pioneer of the circular economy in Finland. Its motto, "Nothing new since 2003", sums up the business model: every product is made from materials that already exist.

Products and positioning

Globe Hope works with leftovers, waste and recycled or upcycled textiles, aiming to offer an alternative that requires no new raw materials. Its range includes bags made from seat belts and other recovered materials, such as the KASTE, HILLA and HALLA models, plus totes, backpacks and laptop sleeves.

The brand also makes women's and men's clothing and basics, accessories such as beanies, scarves, wallets and reflectors, and products for the home including bedding. A dedicated collection is made in Finland.

Distribution

Globe Hope sells through its own store, its online shop and a network of stockists, and offers corporate gift services for business customers.

Why it matters

Globe Hope built a circular business around upcycling long before the concept became mainstream, making it an early case study for brands exploring production without virgin materials.

Frequently asked questions

Who founded Globe Hope?

Globe Hope was founded in 2003 by Finnish designer Seija Lukkala.

What is Globe Hope made from?

Globe Hope products are made entirely from existing materials such as leftovers, waste and recycled or upcycled textiles.

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