Rukka
L-Fashion Group · Finland
Rukka is a Finnish performance clothing brand owned by L-Fashion Group. It makes higher priced apparel for motorcycling, cycling and e-biking, skiing, running, fitness and golf.
| Country | Finland |
|---|---|
| Group | L-Fashion Group |
| Positioning | Higher priced technical apparel |
| Key categories | Motorcycle, cycling, skiwear |
| Website | rukka.com |
What is Rukka?
Rukka is a Finnish technical apparel brand belonging to L-Fashion Group, the Finnish company whose portfolio also includes Icepeak, Luhta and Torstai. Within the group, Rukka is positioned as a higher priced performance label.
Products and positioning
Rukka covers a broad spread of active pursuits:
- Motorcycling clothing
- Cycling apparel, with a dedicated e-bike riding range introduced from autumn/winter 2019/20
- Skiwear
- Running, fitness and golf clothing
The brand's motorcycle range is widely carried by specialist motorcycle retailers in Europe, and the Rukka name is also used for a line of equipment for dogs presented at pet trade fairs.
Distribution
Rukka is distributed through specialist sports, outdoor and motorcycle retailers, and L-Fashion Group operates a German subsidiary for the brand's business in central Europe.
Why it matters
Rukka gives L-Fashion Group a premium technical brand alongside its more value oriented labels, and its early move into e-bike clothing reflects how performance apparel brands are following new mobility trends.
Frequently asked questions
Who owns Rukka?
Rukka is owned by L-Fashion Group, a Finnish company that also owns Icepeak and Luhta.
What does Rukka make?
Rukka makes technical clothing for motorcycling, cycling and e-biking, skiing, running, fitness and golf.