29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Luhta

Luhta Sportswear Company · Finland

Luhta is a Finnish apparel brand founded in 1907 and still rooted in Lahti. It makes men's and women's clothing and footwear for active and relaxed leisure in all seasons.

Facts
Founded1907
RootsLahti, Finland
CompanyLuhta Sportswear Company
Sister brandsIcepeak, Rukka, Dachstein
Websiteluhta.com
Segment
Mid-market
Categories
OutdoorSportswearWomenswearMenswearFootwear
Sales channels
WholesaleE-commerceOwn stores

What is Luhta?

Luhta is a Finnish clothing brand dating back to 1907. The company behind it remains rooted in Lahti, its birthplace, and Luhta is the namesake brand of Luhta Sportswear Company.

Products and positioning

Luhta designs men's and women's apparel and footwear for active and relaxed leisure throughout the year. The offer spans outdoor jackets, midlayers and casual pieces suited to Nordic seasons, positioned in the mid-market.

A wider brand family

Luhta sits within a portfolio of brands managed by the same company, including:

  • Icepeak
  • Rukka and Rukka Motorsport
  • Dachstein
  • Your Face, Ril's, Torstai and Luhta Home

The company also offers pet products under Rukka Pets and Icepeak Pet, and operates the multibrand online shop luhta.com.

Distribution

Luhta products reach consumers through the company's own online shop, which serves several European countries, and through business partners via a dedicated B2B channel.

Why it matters

With more than a century of history, Luhta is one of the anchors of the Finnish apparel industry and illustrates how a family of complementary outdoor and leisure brands can be run from one Nordic base.

Frequently asked questions

Where is Luhta from?

Luhta is a Finnish brand founded in 1907 and still rooted in Lahti, Finland.

What does Luhta sell?

Luhta sells men's and women's apparel and footwear for active and relaxed leisure in all seasons.

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