Icepeak
L-Fashion Group · Finland
Icepeak is a Finnish sport and leisure clothing brand launched in 1996 by L-Fashion Group. It offers affordable apparel made with technical, water-resistant and sweat-absorbing fabrics.
| Launched | 1996 |
|---|---|
| Parent group | L-Fashion Group |
| Design base | Lahti, Finland |
| Key export market | Germany |
| Website | icepeak.com |
What is Icepeak?
Icepeak is a sportswear and outdoor brand from Finland, launched in 1996 as an initiative of L-Fashion Group, the Finnish company associated with the Luhta brands. Its design expertise remains in Lahti.
Products and positioning
Icepeak's proposition is affordable sport and leisure clothing that uses high-tech fabrics, including water-resistant and sweat-absorbing materials. The range covers outerwear and active apparel for the whole family, positioned for everyday outdoor use and winter sports rather than specialist expedition gear.
- Ski and winter jackets and trousers
- Outdoor and leisure apparel
- Technical fabrics at accessible prices
Distribution
The brand is strongly export-oriented. It has been stocked in more than 1,000 stores in Germany, operates dedicated stores in China and is sold widely across other international markets. In 2013, 86 percent of net sales came from outside Finland. Icepeak is also sold through the group's multibrand online shop.
Why it matters
Icepeak is an example of a Nordic outdoor brand that scaled internationally through the mid-market, combining technical materials with accessible pricing and broad wholesale distribution, particularly in Germany.
Frequently asked questions
Where is Icepeak from?
Icepeak is a Finnish brand whose design base is in Lahti.
Who owns Icepeak?
Icepeak was launched by L-Fashion Group, the Finnish company behind the Luhta brands.