Formal Friday
Formal Friday is a Finnish menswear label founded in Helsinki in 2014. It makes suits, shirts, trousers, blazers and T-shirts from functional fabrics such as merino wool.
| Founded | 2014 |
|---|---|
| Headquarters | Helsinki, Finland |
| Founders | Teemu Muurimäki, Pentti Jokinen, Toni Tervilä |
| Category | Menswear |
| Website | formalfridayclothing.com |
What is Formal Friday?
Formal Friday is a Helsinki menswear brand that applies technical thinking to everyday tailoring. Its collections cover suits, formal shirts, trousers, blazers and T-shirts, cut from performance oriented materials such as merino wool so that smart clothing stays comfortable through a working day.
History
The company was founded in spring 2014 by three people with complementary backgrounds: clothing designer Teemu Muurimäki, mechanical design engineer Pentti Jokinen and business graduate Toni Tervilä. Business professionals Tatu Artman and Lauri Mäkelä later joined the venture.
Products and positioning
- Suits and blazers in functional fabrics
- Formal shirts and trousers
- T-shirts and casual staples
- Emphasis on comfort and easy care
Distribution
Formal Friday has sold through its own online store, pop-up shops and a permanent outlet in Helsinki's Lasipalatsi building, with a showroom in a former engineering works hall at the Hietalahti shipyard.
Why it matters
The label reflects a wider shift in menswear towards tailoring that borrows from sportswear in fabric and function, built by a small digital first Nordic team.
Frequently asked questions
Who founded Formal Friday?
Formal Friday was founded in 2014 by designer Teemu Muurimäki, engineer Pentti Jokinen and business graduate Toni Tervilä.
What does Formal Friday sell?
The brand sells menswear such as suits, shirts, trousers, blazers and T-shirts made from functional fabrics including merino wool.