Metsola
SGN Group · Finland
Metsola is a Finnish childrenswear brand founded in 2007 by Sanna Paakki. It designs durable children's clothing with strong, nature-inspired prints and is majority owned by the Finnish family company SGN Group.
| Founded | 2007 |
|---|---|
| Founder | Sanna Paakki |
| Majority owner | SGN Group (75%) |
| Country | Finland |
| Website | metsola.fi |
What is Metsola?
Metsola is a children's clothing brand from Finland. It is built on the idea that children's clothes should please children themselves, not only adults, and combines bold print patterns with durable materials.
History
The brand was founded in 2007 by Sanna Paakki, who began designing ethical clothes after becoming a mother. The company was later led by entrepreneur Riina Pulkkinen, who with Heikki Pulkkinen owned the business. SGN Group, a Finnish family company, subsequently acquired 75% of the shares, with the Pulkkinens keeping a 25% stake.
Products and positioning
Metsola makes clothing for babies and children featuring nature-inspired designs and prints that children like. Durable materials are a core part of the proposition.
Distribution
The brand sells through its own online store, where demand has at times outstripped supply, and works with retail partners through a dedicated B2B channel. International growth is central to its strategy under the new ownership.
Why it matters
Metsola is one of the Nordic childrenswear brands built around print design and longevity, and its move into a larger family group reflects consolidation among independent kidswear labels seeking international expansion.
Frequently asked questions
Where is Metsola from?
Metsola is a Finnish childrenswear brand founded in 2007.
Who owns Metsola?
The Finnish family company SGN Group owns 75% of Metsola, with Riina and Heikki Pulkkinen holding the remaining 25%.