29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Kuoma

Finland

Kuoma is a Finnish footwear brand founded in 1928 in the village of Kuomiokoski in South Savo. The family run company is best known for warm winter boots for children and adults, most of them made in Finland.

Facts
Founded1928
HeadquartersKuomiokoski, South Savo, Finland
Known forPutkivarsi winter boot
ProductionMostly in Finland
Websitekuoma.fi
Segment
Mid-market
Categories
FootwearChildrenswear
Sales channels
Own storesWholesaleE-commerce

What is Kuoma?

Kuoma is a family run Finnish shoemaker founded in 1928. The company and its factory are located in Kuomiokoski, a small village in South Savo in south eastern Finland, and the brand is led by chief executive Sanna Kittelä.

Products and positioning

Kuoma is a classic of the Finnish winter. Its best known product is the Putkivarsi children's boot with thermal foam insulation, regarded as a winter staple in Finland. Beyond children's boots, the range covers winter shoes for adults and urban winter styles for women, men and children, as well as summer and autumn footwear such as the Lumilukko and Universal boots.

Newer winter models combine waterproof, resilient outer materials with high performance insulation, and upcoming collections focus on moisture resistance and improved grip. Most Kuoma footwear is still made in Finland, combining traditional shoemaking skills with modern technology.

Distribution

Alongside its home market, Kuoma has customers in Canada, Japan, the Baltic states and the Nordic countries, where it is sold through outdoor and children's retailers.

Why it matters

Kuoma is one of the few European footwear brands that still manufactures most of its products domestically, built around a clear functional promise of warmth and reliability.

Frequently asked questions

Where are Kuoma boots made?

Most Kuoma footwear is made at the company's factory in Kuomiokoski, Finland.

When was Kuoma founded?

Kuoma was founded in 1928 and is still family run.

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