14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Haflinger

Germany

Haflinger is a German footwear brand from Goslar that makes house and leisure shoes from natural materials, best known for boiled wool cabin slippers. The brand was founded in 1988 within a family business dating to 1898.

Facts
Brand founded1988
Business origin1898, Goslar
HeadquartersGoslar, Germany
Signature productBoiled wool cabin slipper
Websitehaflinger.com
Segment
Mid-market
Categories
FootwearChildrenswearAccessories
Sales channels
E-commerceWholesale

What is Haflinger?

Haflinger makes house and leisure shoes from natural materials. The main headquarters is in Goslar, in the Northwest Harz region of Germany.

History

The company traces its origins to 1898, when master haberdasher Emil Otto Sr. founded a textile craft business in Goslar, known for cords and trimmings. It soon began making premium yarn socks. The cabin slipper story began in 1955, when Emil Otto, great-grandfather of the current managing director, gave felted virgin wool socks a sturdy leather sole after snow soaked his socks on a ski trip in Austria.

Before the Haflinger name existed, the company made slippers for other manufacturers, who sold them under their own brands. The Haflinger brand was created in 1988 by Gerd Otto Senior with his children, named after the Haflinger mountain horse.

Products and positioning

The range includes cabin slippers, slippers, clogs, sandals, sneakers, outdoor boots, and children's and baby shoes. Accessories include felt bags, placemats and removable footbeds. The company describes its slippers as made with boiled wool technology.

Frequently asked questions

Where is Haflinger from?

Haflinger is a German brand headquartered in Goslar, in the Northwest Harz region.

What does Haflinger sell?

Haflinger sells house and leisure shoes made from natural materials, including boiled wool slippers, clogs, sandals, sneakers and children's shoes.

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