Djinns
Djinns is a German sneaker and accessories brand founded in 2001 in Mülheim an der Ruhr. It makes sneakers, caps, bags and backpacks in coordinated colours and fabrics, and sells them across Europe and in Japan.
| Founded | 2001 |
|---|---|
| Headquarters | Mülheim an der Ruhr, Germany |
| Products | Sneakers, caps, bags, backpacks |
| Markets | Europe and Japan |
| Website | djinns.eu |
What is Djinns?
Djinns is a sneaker and accessories label from Mülheim an der Ruhr in Germany, rooted in streetwear culture. Its signature is a range of shoes and accessories in matching colours and fabrics, so that items can be worn as coordinated sets.
History
The brand was established in 2001. It began with a handcrafted, reinvented version of the classic Wallabee moccasin-style shoe and later broadened into sneakers and accessories.
Products and positioning
The range includes:
- Sneakers and casual shoes with seasonal fabric and print variations
- Caps
- Bags and backpacks
Djinns positions itself in the mid-market, with a focus on individual designs and textile uppers rather than performance technology.
Distribution
Products are sold across Europe and in Japan, through retail partners and online platforms such as Zalando.
Why it matters
Djinns is one of the smaller German independent sneaker labels that has built a long-running niche against global sportswear brands by focusing on fabrics, colour and coordinated accessories.
Frequently asked questions
Where is Djinns from?
Djinns is a German brand based in Mülheim an der Ruhr, founded in 2001.
What does Djinns sell?
Djinns sells sneakers and casual shoes as well as caps, bags and backpacks in matching colours and fabrics.