MOO'ILO
MOO'ILO is a German footwear and accessories label best known for its ornately decorated flip-flops. Founder Kathrin designs every piece herself, and the range also includes slippers, rain boots, bags and scarves.
| Country | Germany |
|---|---|
| Founder | Kathrin |
| Signature product | Decorated flip-flops |
| Packaging | Reusable clutch |
| Website | mooilo.de |
What is MOO'ILO?
MOO'ILO is a footwear and accessories brand sold from Germany. The label stands for high-quality shoes and accessories with a colourful style and a strong focus on comfort. All designs are created personally by its founder, Kathrin.
Products and positioning
The brand's trademark is its artfully decorated flip-flops, which carry embellishments such as prints, beads and metallic accents. Each pair is delivered in a reusable clutch, which turns the packaging into an accessory of its own. Around the flip-flops the range has grown into a wider lifestyle offer:
- Flip-flops, slippers and house shoes
- Rain boots and rain coats
- Bags, scarves and vests
- Necklaces, socks and dresses
Spare parts and phone or bag chains are also available, allowing customers to repair or personalise their items.
Distribution
MOO'ILO sells through its own online shop and through independent fashion and shoe boutiques in Germany. The brand is also listed on Amazon stores in several European countries.
Why it matters
MOO'ILO shows how a small, founder-designed label can build recognition around a single signature product, in this case the decorated flip-flop, and then extend into a broader accessories range.
Frequently asked questions
What is MOO'ILO known for?
MOO'ILO is best known for its ornately decorated flip-flops, each delivered in a reusable clutch.
Who designs MOO'ILO?
All MOO'ILO designs are created personally by the brand's founder, Kathrin.