9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Crickit

Germany

Crickit is a shoe label founded in Hamburg, Germany. It is known for unusual cuts, bold colours and a distinctive heel seam, and also makes handbags and accessories.

Facts
OriginHamburg, Germany
Signature detailHeel seam
Core productsFootwear, handbags
Leather tanningVegetable tanned
Segment
Mid-market
Categories
FootwearBagsAccessories
Sales channels
Department storesE-commerceMarketplaces

What is Crickit?

Crickit is a shoe label founded in Hamburg, Germany, that has gained attention beyond its home market. Its stated mission is to give the foot more attention.

Products and positioning

The brand is known for unusual cuts and silhouettes, bold colours and gold and silver decorative elements. Its signature is a distinctive heel seam, which makes its shoes recognisable across styles.

  • Boots, ankle boots, Chelsea boots and platform boots
  • Sneakers, court sneakers and sandals
  • Ballerinas and loafers
  • Soft-shaped handbags and accessories such as sunglasses cases

Shoes have a soft, removable footbed. The brand says its leather comes from cattle farms that attend to animal welfare and is tanned only with vegetable substances such as tree bark, nuts and fruit.

Distribution

Crickit is available through fashion retailers and online platforms, including Breuninger and Zalando, with women's shoes priced from about €100 to €195.

Why it matters

The label shows how a design-led German footwear start-up can build recognition through one repeatable detail while selling mainly via established multi-brand partners.

Frequently asked questions

Where is Crickit from?

Crickit is a shoe label founded in Hamburg, Germany.

What does Crickit sell?

It sells women's shoes such as boots, sneakers, sandals, ballerinas and loafers, as well as handbags and accessories.

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