LUMI
LUMI is a Finnish bag brand based in Helsinki, co-founded by designer Sanna Kantola. It makes leather bags, led by the long-running Supermarket Bag.
| Co-founder | Sanna Kantola |
|---|---|
| Base | Helsinki, Finland |
| Signature product | Supermarket Bag |
| Repair service | Since 2018 |
| Website | lumiaccessories.com |
What is LUMI?
LUMI is a Finnish accessories brand co-founded by Sanna Kantola, who serves as CEO and design director, together with a business partner. The founders started the brand while living in New York and moved it to Helsinki in 2007, opening their first store in the Punavuori district.
Products and positioning
LUMI's first products were made from snow-white felt before the brand shifted to leather. Its aim is to use the most ecological materials possible.
- Supermarket Bag: a shopper in production for over 20 years, recently reissued in new colours
- Kiara bag
- A collection made from recycled plastic and surplus leather
- Vegetable-tanned leather as a core material
Since 2018 the brand has offered a repair service, extending the life of its bags.
Distribution
Early stockists were New York boutiques, followed by exports to Japan and retailers gained through trade shows across Europe. LUMI also runs its own store in Helsinki and sells pre-owned items through resale.
Why it matters
LUMI shows how a Nordic accessories label can keep a single design in continuous production for two decades while adding repair and resale to its business model.
Frequently asked questions
Where is LUMI from?
LUMI is a Finnish bag brand based in Helsinki, where it moved in 2007 after starting in New York.
What is LUMI's best-known bag?
The Supermarket Bag, a leather shopper that has been in production for over 20 years.