ANY DI
Germany
ANY DI is a bag and accessories brand from Munich, Germany, led by founder and designer Anne Dickhardt. It is known for convertible bags, a patented SunCover for sunglasses and a growing travel retail business.
| Founder | Anne Dickhardt |
|---|---|
| Headquarters | Munich, Germany |
| Signature product | Patented SunCover for sunglasses |
| Airport stores | Munich (2024) and Frankfurt |
What is ANY DI?
ANY DI is a German bag and accessories brand headquartered in Munich. It was founded by Anne Dickhardt, who is also its chief executive and designer.
Products and positioning
A trade report on the brand lists these products:
- The Bag L backpack
- The patented SunCover, a protective accessory for sunglasses
- The PhoneStrap
- Convertible bags
- The Puffer Bag
Distribution
Travel retail is described as a key growth channel. ANY DI has opened a standalone store at Frankfurt Airport, in Terminal 1, which is its second travel retail standalone store after its debut at Munich Airport in 2024.
Why it matters
ANY DI shows how a small German accessories label can use airport retail, with its own stores in two major German airports, as a route to reach international travellers. The brand states that travel retail is a key growth channel, and its products, such as the convertible bags and the SunCover for sunglasses, are designed around being carried while travelling.
Frequently asked questions
Where is ANY DI from?
ANY DI is headquartered in Munich, Germany.
Who founded ANY DI?
ANY DI was founded by Anne Dickhardt, who is also CEO and designer.