JOST
JOST is a German family-run bag brand based in Hachenburg, founded as a company in 2002 by Dietmar Jost with roots in a saddlery dating to 1891. It makes premium backpacks, bags and wallets for men and women.
| Roots | Saddlery founded in 1891 |
|---|---|
| Company founded | 2002 |
| Headquarters | Hachenburg, Germany |
| Management | Dietmar and Josefine Jost |
| Website | jost-bags.com |
What is JOST?
JOST is a German leather goods company producing premium backpacks, bags and wallets for men and women. It highlights high-end craftsmanship, exceptional materials and an authentic style as its core values.
History
The family's roots go back to 1891, when the business was a small saddlery. The current company was founded in 2002 by Dietmar Jost, who today runs it with his daughter Josefine Jost as the fifth generation of the family business.
Products and positioning
- Business bags and backpacks, including the TOLJA and TROMSOE lines
- Hobo, crossover and work-to-life bags for women, such as RANA, ARVA, VIKA and BERGEN
- Wallets and small leather goods
- JOST CHARMS accessories, including mini pouches and handwoven key strings
Distribution
JOST exhibits at international trade fairs such as MICAM Milano and MIPEL to reach retailers, sells through online platforms including Zalando and has opened a flagship store in Berlin.
Why it matters
JOST is an example of a German mid-sized accessories business that turns a long family craft history into a contemporary, functional bag range for working life.
Frequently asked questions
Where is JOST from?
JOST is a German bag brand headquartered in Hachenburg, with family roots in a saddlery dating back to 1891.
Who runs JOST?
JOST was founded in 2002 by Dietmar Jost and is run by him and his daughter Josefine Jost as the fifth generation of the family.