Iphoria
Iphoria is a Berlin accessories label founded by Milena Jäckel. It makes smartphone cases, cosmetic bags, clutches and cashmere pieces that can be personalised with leather patches and charms.
| Founder | Milena Jäckel |
|---|---|
| Base | Berlin, Germany |
| Products | Phone cases, bags, clutches, cashmere |
| First German store | Rosenthaler Strasse, Berlin |
| Website | iphoria.com |
What is Iphoria?
Iphoria is an accessories label based in Berlin. It was founded by Milena Jäckel, who led the company as sole managing director before Nicole Mierswa joined the management as CEO.
Products and positioning
The label is known for decorative accessories with a playful, personal touch. Its range includes:
- iPhone cases
- Cosmetic bags and clutches
- Cashmere pieces
A defining feature is customisation: many items can be personalised with leather patches and charms, letting customers assemble their own combination of motifs.
Distribution
Iphoria opened its first German store at Rosenthaler Strasse 44 near Hackescher Markt in Berlin, a space of around 70 square metres. Beyond its own retail, the label has been carried by multi-brand stores such as the Prag Agency store on Berlin's Friedrichstrasse and the Kaviar Gauche store in Düsseldorf, which stocked a dedicated Iphoria selection.
Why it matters
Iphoria is an example of a German accessories brand that combines a gift-oriented, design-led product range with personalisation, and that pairs its own Berlin store with selective wholesale partners.
Frequently asked questions
Who founded Iphoria?
Iphoria was founded by Milena Jäckel, who first ran the Berlin label as sole managing director.
What does Iphoria sell?
Iphoria sells iPhone cases, cosmetic bags, clutches and cashmere pieces that can be personalised with leather patches and charms.