bagjack
bagjack is a Berlin bag brand founded in 1997 by Peter Brunsberg. It designs and manufactures detailed, utilitarian bags and accessories in its own factory in Berlin.
| Founded | 1997 |
|---|---|
| Founder | Peter Brunsberg |
| Headquarters | Berlin, Germany |
| Manufacturing | Own factory in Berlin |
| Key collaborator | ACRONYM |
| Website | bagjack.de |
What is bagjack?
bagjack is a German bag and accessories brand founded in Berlin in 1997 by Peter Brunsberg. It began with messenger bags made in a loft in Berlin Kreuzberg and has grown into a label known for highly technical, functional designs.
History
A defining moment came in 1999, when Brunsberg met the founders of ACRONYM at the ISPO trade fair in Munich. The meeting led to a long running partnership; a belt system developed in house by bagjack was used in ACRONYM's Kit 001.
Products and positioning
bagjack is known for utilitarian detailing and modular construction:
- Messenger bags, backpacks and slings
- In house strap and belt systems
- Hardware such as AustriAlpin buckles
- Modular designs that users can configure
All products are designed and manufactured in the brand's own factory in Berlin, giving it close control over materials and construction.
Distribution
Japan has become a major market for bagjack, where it is widely available through Japanese retailers and has collaborated with various Japanese stores.
Why it matters
bagjack is a rare example of a European accessories brand that has kept manufacturing in house in a major city, and its links to ACRONYM place it at the centre of the technical outerwear and techwear scene.
Frequently asked questions
Where is bagjack from?
bagjack is from Berlin, Germany, where it was founded in 1997 and still manufactures its products. Japan is one of its largest markets.
Who founded bagjack?
bagjack was founded by Peter Brunsberg in Berlin in 1997.