Maison Hēroïne
Maison Hēroïne is a German bag brand founded by Anton and Sina Jurina that designs organised everyday and business bags for women. Its collections are made by a third-generation family business in Italy.
| Founders | Anton and Sina Jurina |
|---|---|
| Country | Germany |
| Production | Italian family business |
| Focus | Organised everyday and business bags |
| Website | maisonheroine.com |
What is Maison Hēroïne?
Maison Hēroïne is a German bag label founded by the couple Anton Jurina, a co-founder of the sustainable fashion brand Armedangels, and Sina Jurina. The brand designs bags that carry everything a woman needs during her day in an orderly way.
Products and positioning
The core idea is a functional interior. Maison Hēroïne bags are built with dedicated compartments, from a slot for lipsticks to space for a laptop, so that work and personal essentials stay organised. The founders place particular emphasis on this interior construction.
- Everyday handbags and shoppers
- Business and laptop bags
- Accessories
The design was shaped by Italian designer Marta Vitali, whose previous experience includes Armani, Dsquared2 and Diesel. Production is handled by a family-owned manufacturer in Italy now in its third generation.
Distribution
All models are sold online through the brand's own shop, and the bags are also available through online retailers.
Why it matters
Maison Hēroïne addresses a gap in the market for well designed bags that combine Italian manufacturing with the practical demands of working women, an approach led by founders with experience in building a German fashion brand.
Frequently asked questions
Who founded Maison Hēroïne?
Maison Hēroïne was founded by Anton Jurina, co-founder of Armedangels, and his wife Sina Jurina.
Where are Maison Hēroïne bags made?
The bags are made in Italy by a family business in its third generation.