GRETCHEN
GRETCHEN is a Berlin bag and accessories label founded in 2006 by Anne-Christin Schmitt. It makes purist handbags from Italian and Spanish leather.
| Brand | GRETCHEN |
|---|---|
| Country | Germany |
| Design base | Kreuzberg, Berlin |
| Founded | 2006 |
| Founder | Anne-Christin Schmitt |
| Website | mygretchen.com |
What is GRETCHEN?
GRETCHEN is a German label for bags and accessories with its design hub and creative base in Kreuzberg, Berlin. Anne-Christin Schmitt founded the label in 2006 and is its designer.
Products and positioning
The collections are known for a purist design language. Classic colours are black and grey, and each season adds colour accents such as yellow, red or pink. The bags are made from what the brand calls the finest Italian and Spanish leather, with an emphasis on craftsmanship.
Distribution
GRETCHEN has a store in the Hackesche Höfe, one of Berlin's best known courtyard shopping complexes in the Mitte district. Its bags have also been shown through department store campaigns, including a shoes and bags campaign at the KaDeWe Group, which indicates a presence alongside established fashion names in German retail.
Why it matters
GRETCHEN is an example of an independent Berlin accessories label that has built a distinct, minimalist identity around leather bags and a small number of well placed retail locations.
Frequently asked questions
Who founded GRETCHEN?
GRETCHEN was founded in 2006 by Anne-Christin Schmitt.
What does GRETCHEN sell?
GRETCHEN sells purist handbags and accessories made from Italian and Spanish leather.