ACRONYM
ACRONYM is a Berlin-based technical apparel label founded by Errolson Hugh and Michaela Sachenbacher. It makes highly engineered jackets, modular trousers and accessories and is widely regarded as a defining name in techwear.
| Founders | Errolson Hugh, Michaela Sachenbacher |
|---|---|
| Base | Berlin, Germany |
| Registered | 1999 |
| Known for | Techwear |
| Website | acrnm.com |
What is ACRONYM?
ACRONYM, often abbreviated ACRNM, is a technical apparel company based in Berlin, founded by Canadian designer Errolson Hugh and Michaela Sachenbacher. The label is closely associated with the rise of techwear.
History
The label's origins go back to the 1990s, with the company formally registered in 1999 and the brand operating in its current form since 2002. Hugh has described the business as a small, design-led studio without a traditional sales team, concentrating on designing and producing its own products.
Products and positioning
ACRONYM's design approach combines military precision, a cyberpunk aesthetic and advanced fabric technology, with a strong focus on utility. Typical products include:
- Weatherproof technical jackets
- Modular trousers with concealed pockets
- Accessories built around patented systems for carrying gear
Collaborations
The brand has collaborated selectively, most prominently with Nike on its ACG line.
Why it matters
ACRONYM has shaped how the fashion industry thinks about function, modularity and performance materials in urban clothing.
Frequently asked questions
Who founded ACRONYM?
ACRONYM was founded by Errolson Hugh and Michaela Sachenbacher.
Where is ACRONYM based?
ACRONYM is based in Berlin, Germany.