Rolf Ekroth
Rolf Ekroth is a Finnish menswear label launched in 2020 by the Aalto University trained designer of the same name. It reinterprets Finnish traditional craftsmanship through bold patterns, layering and a commitment to circularity.
| Founded | 2020 |
|---|---|
| Designer | Rolf Ekroth |
| Origin | Finland |
| Category | Menswear |
| Shows | Copenhagen Fashion Week |
| Website | rolfekroth.com |
What is Rolf Ekroth?
Rolf Ekroth is the eponymous menswear brand of Finnish designer Rolf Ekroth, who serves as its artistic director. He trained at Aalto University in Helsinki, was named Young Designer of the Year in Finland in 2015 and was a finalist at the Festival d'Hyères in 2016.
History
Ekroth launched his label in 2020. The brand has since shown its collections at Copenhagen Fashion Week, with seasons such as autumn/winter 2026 and spring/summer 2027 covered by the international fashion press, and has presented at Sphere, the Paris showroom programme of the Fédération de la Haute Couture et de la Mode. It has also collaborated with Marimekko.
Products and positioning
The label draws on Finnish traditional craftsmanship, reinterpreted for today. Bold patterns and layering are central to its menswear, and the brand describes a commitment to circularity in how it designs and produces.
Why it matters
Rolf Ekroth is one of the most visible names of a new generation of Finnish designers working on the international calendar. Its mix of heritage craft references and contemporary menswear shows how Nordic labels outside the larger Danish and Swedish markets are gaining recognition through Copenhagen and Paris.
Frequently asked questions
Where is Rolf Ekroth from?
Rolf Ekroth is a Finnish menswear designer who trained at Aalto University in Helsinki and launched his label in 2020.
What is Rolf Ekroth known for?
The brand is known for menswear that reinterprets Finnish craft traditions through bold patterns and layering.