29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Tom Rebl

Italy

Tom Rebl is a Milan-based menswear label founded by German designer Tom Rebl. It makes avant-garde men's collections designed and produced in Italy, along with eyewear.

Facts
DesignerTom Rebl
HeadquartersMilan, Italy
Milan base since2008
ProductionMade in Italy
Websitetomrebl.com
Segment
Luxury
Categories
MenswearEyewear
Sales channels
Own storesWholesale

What is Tom Rebl?

Tom Rebl is a designer menswear label based in Milan. Its founder, Tom Rebl, was born in Germany in 1976, trained at Central Saint Martins in London and moved to Italy in 2005 to work with Italian artisans and manufacturers. The brand opened its Italian headquarters in Milan in 2008.

Products and positioning

The collections mix natural and high-tech materials in a directional take on menswear, and are designed, made and produced entirely in Italy. The label has shown on the catwalk during Milan Fashion Week.

Tom Rebl has extended the brand into eyewear, debuting a collection at the MIDO eyewear fair and releasing limited editions such as the Inuit series. The designer also created the stage outfits for Bosnia and Herzegovina's Eurovision entry in Stockholm.

Distribution

A flagship store opened in Osaka, Japan, in September 2012, and the collections have been sold in Europe, Russia, the United States and Asia through selected retailers.

Why it matters

Tom Rebl is an example of an international designer building an independent luxury label on Italian manufacturing, with retail presence in Asia and a brand language that extends from clothing into accessories.

Frequently asked questions

Where is Tom Rebl based?

Tom Rebl is a menswear label headquartered in Milan, Italy, where it has been based since 2008.

Who is Tom Rebl?

Tom Rebl is a German-born designer trained at Central Saint Martins who moved to Italy in 2005 and founded his eponymous menswear label.

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