14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Nicola Santarelli

Italy

Nicola Santarelli is an Italian men's tailoring house from Puglia whose family history dates back to 1915. Operating as Santarelli Sartoria, it makes bespoke and made-to-measure suits, jackets, shirts and outerwear by hand.

Facts
HeritageSince 1915
BaseBitonto, Puglia, Italy
SpecialityBespoke menswear
ServiceTravelling Tailor trunk shows
Websitenicolasantarelli1915.com
Segment
Luxury
Categories
Menswear
Sales channels
Own storesWholesale

What is Nicola Santarelli?

Nicola Santarelli, presented as Nicola Santarelli since 1915 and operating as Santarelli Sartoria, is an Italian menswear tailoring business based in Bitonto, near Bari in Puglia. Its history began in 1915, when members of the Santarelli family started selling fine fabrics in the region, followed a few years later by a tailor's workshop.

Products and positioning

The house specialises in handmade bespoke and made-to-measure menswear:

  • Suits, jackets and trousers
  • Shirts and outerwear
  • Evening wear such as tuxedos and gala dress

Fittings are carried out by expert tailors at the client's location, with a broad choice of fabrics and accessories, and a finished suit can be delivered in around two weeks. The team combines long-experienced tailors with younger artisans to preserve Italian sartorial tradition. Its clients include politicians, entrepreneurs, sportsmen and TV presenters.

Distribution

Beyond its base in Puglia, the company offers a Travelling Tailor service and trunk shows internationally, and has exhibited at Pitti Uomo in Florence.

Why it matters

Santarelli represents the small family tailoring houses of southern Italy that bring bespoke craftsmanship to an international clientele through trade fairs and travelling fittings.

Frequently asked questions

Where is Nicola Santarelli from?

Nicola Santarelli is a tailoring house from Bitonto in Puglia, southern Italy.

What does Nicola Santarelli make?

It makes handmade bespoke and made-to-measure menswear, including suits, jackets, shirts, outerwear and tuxedos.

All brands