Ermanno Scervino
Italy
Ermanno Scervino is a Florence-based Italian luxury fashion house founded in 2000 by Toni Scervino and the designer Ermanno Daelli. The operating company is Dernamaria S.r.l., and the brand covers womenswear, menswear, accessories and licensed lines.
| Founded | 2000, Florence |
|---|---|
| Founders | Toni Scervino and Ermanno Daelli |
| Operating company | Dernamaria S.r.l. |
| Headquarters | Grassina, Bagno a Ripoli (Florence), Italy |
| Segment | Luxury and designer houses |
| Website | ermannoscervino.com |
What is Ermanno Scervino?
Ermanno Scervino is an Italian luxury label from the Florence area. Wikipedia says it was founded in 2000 in Florence by the entrepreneur Toni Scervino and the designer Ermanno Daelli. The official online store sells women's clothing, bags, shoes and accessories and stresses craftsmanship, lace and refined materials.
History
- 2002: men's collection launched.
- 2003: women's collection debuted at Milan Fashion Week.
- 2004: children's line Ermanno Scervino Junior created.
- 2007 to 2009: lingerie and beachwear created with ViaMazzini.
- 2013: Scervino Street launched under licence with ABC Spa, aimed at a younger clientele.
Products and positioning
The collection spans ready-to-wear, leather and shearling, knitwear, bags, shoes and accessories such as jewellery, belts and sunglasses. The brand's site also highlights a bridal project and collaborations with public figures. Wikipedia reports that the company says it manufactures only in Italy.
Business model and distribution
As of April 2014, Wikipedia reports more than 500 international points of sale including 39 stores worldwide. Lingerie and beachwear are produced and distributed by the licensee ViaMazzini, and Scervino Street was made under licence. The brand also sells through an official online shop managed by an external provider. The operating company named on the site is Dernamaria S.r.l. (registered office in Bagno a Ripoli, Florence), and Wikipedia gives the headquarters as Grassina in the same municipality.
Why it matters
Ermanno Scervino is a young house by Italian luxury standards, founded in 2000, that built a full product and licensing structure within about fifteen years while keeping production in Italy. The sources reviewed do not name a current chief executive, so none is given here.
Frequently asked questions
Who founded Ermanno Scervino?
The house was founded in 2000 in Florence by the entrepreneur Toni Scervino and the designer Ermanno Daelli.
Where is Ermanno Scervino from?
Ermanno Scervino is from Florence, Italy. The company is based in Grassina in the municipality of Bagno a Ripoli, and the brand says it manufactures only in Italy.