Ferrari

Ferrari is the Italian car maker from Maranello that also runs a luxury fashion line, Ferrari Style, covering menswear, womenswear and accessories. The line moved from logo merchandise to design-led collections under creative director Rocco Iannone.

What is Ferrari in fashion?

Ferrari, based in Maranello, Italy, is best known for sports cars. It also operates a fashion business, referred to as Ferrari Style, which sells ready-to-wear for men and women together with accessories.

History

Ferrari's fashion line was previously made up mainly of jackets, polo shirts, T-shirts and caps bearing the prancing horse logo. The brand reset the line with a collection unveiled at its Maranello headquarters. It was led by Rocco Iannone, a former Armani designer and former creative director of Pal Zileri, who heads the fashion department.

The debut showed 52 menswear and womenswear looks, about 80 per cent of them unisex. The collection was designed as season-less, and the fashion show was planned as an annual event. Puma sneakers and Ray-Ban sunglasses were made for the presentation.

Products and positioning

The shift moved Ferrari from branded merchandise towards design-led fashion. A later runway line, Ferrari Officina Spring/Summer 2026, was shown at Milan Fashion Week.

Distribution

In 2026 Ferrari opened a multi-level flagship on the corner of Old Bond Street and Piccadilly in London. Its interiors were designed by Formafantasma and Gonzalez Haase AAS with Ferrari, and it holds men's and women's ready-to-wear and a Tailor Made Atelier where customers can personalise the car-shaped Maranello clutch.

Frequently asked questions

Does Ferrari make clothing?

Yes. Ferrari runs a fashion line, Ferrari Style, with menswear, womenswear and accessories led by creative director Rocco Iannone.

Where is Ferrari from?

Ferrari is from Maranello, Italy, where the company has its headquarters and where its fashion collection was first unveiled.

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