29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Roberta di Camerino

Italy

Roberta di Camerino is a Venetian luxury house founded in 1945 by Giuliana Camerino. It is famous for its cut-velvet handbags and trompe l'oeil designs and also produced clothing and shoes.

Facts
Founded1945
FounderGiuliana Camerino
BaseVenice, Italy
SignatureCut-velvet handbags
Websiterobertadicamerino.com
Segment
Luxury
Categories
BagsWomenswearAccessories
Sales channels
Own storesWholesaleLicensing

What is Roberta di Camerino?

Roberta di Camerino is an Italian luxury fashion house founded in Venice, described as the only major Italian fashion brand based in the historic seafaring city. It is best known for velvet handbags.

History

Founder Giuliana Camerino, born Giuliana Coen in Venice, began designing handbags for a leather goods shop in Switzerland after her family fled there in 1943. Returning to Italy, she founded the house in 1945, naming it after the film Roberta. In 1980 she closed the fashion house to concentrate on licensing; the label was revived in 1996. In 2008 it was acquired by Sixty Group, which ended several licences to focus on luxury handbags. Camerino died in Venice in 2010.

Products and positioning

The signature is the cut-velvet bag with brass hardware made by Venetian craftsmen, often with trompe l'oeil buckles and flaps. The label also produced womenswear, clothing and shoes.

  • Cut-velvet handbags
  • Trompe l'oeil decoration
  • Brass hardware from Venetian artisans

Why it matters

Roberta di Camerino helped define post-war Italian accessories, and its velvet bags remain sought after by collectors of vintage design.

Frequently asked questions

Who founded Roberta di Camerino?

Roberta di Camerino was founded in Venice in 1945 by Giuliana Camerino.

What is Roberta di Camerino known for?

The house is known for cut-velvet handbags with brass hardware and trompe l'oeil designs.

All brands