Miss Sixty
Trendy International Group · Italy
Miss Sixty is an Italian denim and womenswear brand founded in 1991 by Wichy Hassen. Since 2012 it has belonged to the Chinese fashion company Trendy International Group.
| Founded | 1991 |
|---|---|
| Founder | Wichy Hassen |
| Owner | Trendy International Group (since 2012) |
| Speciality | Denim |
| Website | misssixty.com |
What is Miss Sixty?
Miss Sixty is an Italian fashion brand best known for denim and youthful womenswear. It was founded in 1991 by Wichy Hassen and became one of the defining casualwear labels of the late 1990s and early 2000s.
History
Starting with denim ready-to-wear, the brand added footwear in 2000, eyewear in 2002 and childrenswear in 2004. In 2012 Miss Sixty was acquired by Trendy International Group, a Chinese fashion company founded in 1999 that also owns the women's brands Ochirly and Five Plus and the menswear label Trendiano.
Products and positioning
Miss Sixty focuses on denim and fashion-forward casualwear for women, complemented by accessories.
- Jeans and denim ready-to-wear
- Tops, dresses and outerwear
- Footwear and accessories
Distribution
The brand sells through its own stores, retail partners and online. The label continues to draw on its Italian heritage while operating within an international fashion group that is present in several hundred cities.
Why it matters
Miss Sixty is a well-known case of a European fashion brand acquired by a Chinese group, and its denim styles have regained relevance as early 2000s fashion has returned to the trend agenda.
Frequently asked questions
Who owns Miss Sixty?
Miss Sixty has been owned by the Chinese fashion company Trendy International Group since 2012.
Where is Miss Sixty from?
Miss Sixty is an Italian brand founded in 1991 by Wichy Hassen.