Ochirly
Trendy International Group · China
Ochirly is a Chinese women's fashion brand founded in 1999 and part of Trendy International Group, based in Guangzhou. A 10 per cent stake was reportedly bought by L Capital Asia, the corporate venturing fund of LVMH.
| Founded | 1999 |
|---|---|
| Parent company | Trendy International Group |
| Headquarters | Guangzhou, China |
| Country of origin | China |
| Target customer | Women |
| Segment | Mass market and fast fashion |
| Website | ochirly.com |
What is Ochirly?
Ochirly is a women's apparel brand from China. FashionBI lists it as founded in 1999, headquartered in Guangzhou and owned by Trendy International Group, and classifies it as a mass-market brand.
Positioning
FashionBI describes Ochirly as bringing European fashion to China, with trend-setting designs, distinctive colours and detailed craftsmanship, aimed at a modern, confident, relaxed and elegant style. The brand maintains a website at ochirly.com and accounts on WeChat and Weibo.
Ownership and investment
Global Venturing reported that L Capital Asia, described as the corporate venturing fund of LVMH, bought a 10 per cent stake in Ochirly for a reported 200 million US dollars. According to the article, the stake was bought from Trendy International Group, Ochirly's parent company, in a deal involving the corporate venturing division of China Citic Group. The article is undated in the excerpt reviewed, so the year of the transaction and the current shareholding were not verified.
Business model and distribution
The sources reviewed do not give store counts or a breakdown of channels. Public descriptions point to company-run retail and online presence, but the balance between them, and any wholesale or franchise activity, was not verified.
Why it matters
Ochirly is an example of a Chinese women's fashion label that attracted a minority investment from the venture arm of a European luxury group. Together with Mo&Co and Peacebird, it forms part of the group of domestic brands competing for young urban Chinese shoppers.
Frequently asked questions
Who owns Ochirly?
FashionBI lists Trendy International Group as the owner. Global Venturing reported that LVMH's corporate venturing fund L Capital Asia bought a 10 per cent stake, so the group is not the only shareholder.
Where is Ochirly from?
Ochirly is a Chinese women's fashion brand founded in 1999 and based in Guangzhou, according to FashionBI.