Urban Revivo
Fashion Momentum Group · China
Urban Revivo is a Chinese fast-fashion brand founded in 2006 by Li Mingguang, who is chairman of its parent company Fashion Momentum Group. It has been described as the Chinese Zara and in 2025 opened stores in New York and London as part of an international expansion plan.
| Founded | 2006 |
|---|---|
| Founder | Li Mingguang |
| Parent company | Fashion Momentum Group |
| Country of origin | China |
| International stores | 23 reported in October 2025 |
| Segment | Mass market and fast fashion |
| Website | urbanrevivo.com |
What is Urban Revivo?
Urban Revivo is a Chinese fast-fashion retailer whose parent is Fashion Momentum Group (FMG). Modaes, writing in October 2025, reported that the brand was founded in 2006 by Li Mingguang, who is also FMG's chairman. The South China Morning Post has described it as the Chinese Zara and reports that the brand calls itself a trendsetter of fast luxury.
History and expansion
The brand's first store outside China opened in Singapore. A design centre in London opened in 2019 and works alongside the design team in China. In 2025 Urban Revivo entered the United States and the United Kingdom more visibly: Modaes reported a store of more than 27,000 square feet in SoHo, New York, opened in May 2025, and two London stores, in Covent Garden and Westfield. At the time of the article the brand had 23 stores in international markets, mostly in Asia.
Business model and distribution
The coverage reviewed describes a physical-retail strategy built around large flagship stores in major shopping districts. Modaes reported plans to open up to 25 stores outside China in 2025 and a target of 200 new stores worldwide over the following five years, and said the company was considering producing some goods in Morocco, Turkey or Vietnam.
Financial context
Modaes cited FMG revenue of about 7 billion yuan, roughly 1 billion US dollars, in 2024, and a goal of at least 5 billion yuan in international revenue by 2030. These are reported company targets, not results.
Why it matters
Urban Revivo is one of the Chinese high-street brands testing whether a domestic fast-fashion model can compete in Western city centres. Its approach, large stores in prime locations with design teams in more than one country, makes it a useful benchmark alongside Peacebird.
Frequently asked questions
Who owns Urban Revivo?
Urban Revivo belongs to Fashion Momentum Group, whose chairman Li Mingguang also founded the brand, according to Modaes. Details of the shareholder structure were not verified.
Is Urban Revivo a Chinese brand?
Yes. It was founded in China in 2006 and has expanded abroad, with stores in Singapore, New York and London among its international locations.