8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Semir

Semir Group · China

Semir is a Chinese clothing company founded in Wenzhou in 1996 by Qiu Guanghe. Listed on the Shenzhen Stock Exchange since 2011, it owns the Semir casualwear brand and the children's brand balabala.

Facts
Founded1996, Wenzhou, China
FounderQiu Guanghe
ListingShenzhen Stock Exchange, SME board, 2011
BrandsSemir, balabala
CountryChina
Segment
Mid-market
Categories
MenswearWomenswearChildrenswear
Sales channels
Own storesFranchiseE-commerce

What is Semir?

Semir is a Chinese clothing company and brand. Wikipedia identifies it as a Chinese clothing company founded on 18 December 1996 by Qiu Guanghe in Wenzhou. It operates two brands, Semir and the children's label balabala.

Listing and ownership

The company listed on the Shenzhen Stock Exchange's SME board in 2011. The source does not describe the shareholder structure or name major shareholders, so ownership is described only as a publicly listed company with its founder named. The company's headquarters is not stated in the fetched pages.

Products and positioning

Semir is positioned as a mid-market casualwear brand, while balabala covers children's clothing. Store counts, revenue and channel mix were not available from the sources fetched, so they are not stated here to avoid unverified figures.

Why it matters

Semir belongs to the group of Zhejiang based apparel companies that grew with China's domestic brand market, alongside Metersbonwe, which also started in Wenzhou. Its two brand structure covering adults and children is a useful reference for Chinese mass market apparel. Readers should check the company's latest filings for current figures, since the pages fetched for this profile give only the founding, listing and brand details above and no sales or store data.

Frequently asked questions

Who owns Semir?

Semir is operated by Semir Group, a publicly listed Chinese company founded by Qiu Guanghe. The fetched sources do not detail its shareholder structure.

Where is Semir from?

Semir is from China. It was founded in Wenzhou in 1996 and listed in Shenzhen in 2011.

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