29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Ivana Helsinki

Finland

Ivana Helsinki is a Finnish fashion label founded in Helsinki in 1998 by designer Paola Suhonen and her sister Pirjo Suhonen. It designs womenswear collections and runs its head office and flagship store in Helsinki.

Facts
Founded1998
FoundersPaola and Pirjo Suhonen
HeadquartersHelsinki, Finland
First collectionSeven denim pieces, August 1998
MilestoneFirst Nordic label at Paris Fashion Week, 2007
Websiteivanahelsinki.com
Segment
Premium
Categories
WomenswearDenim
Sales channels
Own storesE-commerceWholesale

What is Ivana Helsinki?

Ivana Helsinki is a Finnish womenswear label created by designer Paola Suhonen together with her sister Pirjo Suhonen. Its head office and flagship store are both in Helsinki.

History

The label launched its first collection in August 1998, consisting of seven dark blue denim products sold under the Ivana Helsinki name. From there it grew into an internationally shown fashion brand with a distinctly Finnish identity.

  • 2007: Became the first Nordic company to take part in Paris Fashion Week
  • September 2010: Presented its first collection at New York Fashion Week, the only Finnish fashion brand on the official IMG calendar
  • February 2013: Showed its Rotterdam collection in New York

Products and positioning

Starting from denim, Ivana Helsinki developed full womenswear collections presented on international runways. German trade press has reported on the brand's move away from the traditional seasonal rhythm of fashion collections.

Why it matters

Ivana Helsinki played a pioneering role for Nordic fashion on the international stage, opening the Paris and New York calendars to a Finnish independent label run by its founding family.

Frequently asked questions

Who founded Ivana Helsinki?

Ivana Helsinki was founded in 1998 by designer Paola Suhonen and her sister Pirjo Suhonen.

Where is Ivana Helsinki from?

The label is from Finland, with its head office and flagship store in Helsinki.

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