29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

UPPER HIGHTS

Japan

UPPER HIGHTS is a Japanese denim brand founded in Tokyo in 2014. It makes jeans and ready to wear from Japanese fabrics, mostly sourced from Kaihara Denim.

Facts
Founded2014, Tokyo
Main fabric sourceKaihara Denim
Production partnerHOWA
PhilosophyQuiet strength
Websiteupperhights.com
Segment
Premium
Categories
DenimWomenswear
Sales channels
WholesaleE-commerce

What is UPPER HIGHTS?

UPPER HIGHTS, often shortened to UH, is a denim brand founded in Tokyo in 2014. The name signals ambition: Upper stands for excellence, while the altered spelling of Hights is meant to suggest higher standards.

Products and positioning

Denim is the foundation of the brand, and the range has expanded into ready to wear pieces. The design philosophy is described as quiet strength, simple yet stylish. Production is based in Japan:

  • Fabrics mainly from Kaihara Denim, a Japanese mill with more than a century of history, largely as custom orders
  • Sewing and finishing with HOWA, a factory employing skilled artisans
  • Washes calculated by artisans

Distribution

The brand has reached an international audience through collaborations, including a capsule collection with Amalie and Cecilie Moosgaard presented at Copenhagen Fashion Week. Tsuyoshi Kikushima serves as Product Development and Sales Manager.

Why it matters

UPPER HIGHTS is part of a wave of Japanese denim labels that build on the country's mill and factory expertise while designing for a contemporary, largely female customer, and it uses European collaborations to build recognition abroad.

Frequently asked questions

Where is UPPER HIGHTS from?

UPPER HIGHTS is a Japanese denim brand founded in Tokyo in 2014.

Where is UPPER HIGHTS denim made?

Its fabrics come mainly from Kaihara Denim, and sewing and finishing are done with the Japanese factory HOWA.

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